In the last couple of weeks it has emerged that the following things are true:
- Windows 8 sales are disappointing.
Link to Computerworld post
- Windows Surface tablets have not sold well, particularly the Surface RT version.
Link to gadgets.ndtv.com post
- Windows 8’s Bundled Applications are in need of some work.
Link to ZDNet post
To me, if I was in charge of Microsoft, I would be hearing Windows Vista and Windows ME warning bells right about now. It is clear to anyone that Windows 8 is a step too far. The existing user base just do not get Windows 8 and particularly the business clients who do get it, but don’t want any of it on their mainstream work PCs, as the immense costs of retraining folk to use Windows 8 and Office 2013 if they are still in the Windows XP, Office 2003 era (like one of my large Bank clients) would be horrendous.
Windows 8 is designed to move Microsoft forward, hell they even called the Metro interface the “Modern UI” when they discovered that they would face a copyright issue in Europe using that name. So they see it as the future. Unlike the Bill Gates era Microsoft, whenever they created a new paradigm, they did it in a way that businesses and seasoned users could migrate slowly to the new way of doing things by giving them the option to enable the old way of doing things and eventually turn that off as the new concept gained traction. It seems now that Microsoft don’t care, all they can see is chasing Apple for a chunk of the iPad market share and it seems to be at the expense of their dedicated desktop PC users. If I was on the MS board I would be asking Steve Ballmer for his keys to the executive suite and putting someone in who has a better handle on the needs of the traditional user base and in particular their business users. I cannot see that anyone who works on spreadsheets, accounts packages or edits photos or Videos would ever want to be using their finger for that?
Microsoft are working on Metro versions of MS Office and I am really keen to see how the hell you can do that using your finger as a replacement for a mouse. I am sure they will do it (I have seen the rotary dial device used in OneNote for Metro), but if you have used that you will know that OK you can get things done, but at what cost in time? It takes about 5 steps to do what you could do in 1 step in the Desktop/Mouse version. This is not progress, it just smacks of using smart people to figure out how to make a thing work in a completely wrong environment. Most desktop users will just think this is just “art for art’s sake”.
If someone can demonstrate to me how using Metro can make me more productive when working on a spreadsheet, a database, an accounts package, a development environment or a photo editing application then I will switch wholeheartedly to using Metro, until then I remain sceptical!!!
A lot of people like me were hoping that Windows Blue (A software update for Windows 8 to fix a number of issues in the current incarnation) might see Microsoft seeing sense and doing some of the obvious things that need doing to make Windows 8 usable for the majority of existing users. However it now seems from a leaked early version, that the emphasis is not on getting some sanity back into Windows 8 but is heading more in the direction of Metro and further away from the desktop:
I am in the camp that wants to believe that MS are not stupid, they know that the majority of their revenue comes from Business customers and they are your traditional desktop user not an iPad user, admittedly a lot of business users are additionally using iPad like devices, but they are the Sales Execs or senior management who use them as devices for consuming daily reports or reading news etc. but the serious work gets done on desktop PCs with a mouse and a keyboard.
I think they (Microsoft) are after what they currently see as the bigger market i.e. non-business home users, ultimately they seem to want to move away from the desktop, but hopefully they will realise that this market for tablets is actually a fad that will subside like the “netbook” fad did. Tablets are a new form factor and they make sense for consumers who want to do just that “consume”, they are not for people who want to be “productive” and that’s where I part company with the current Microsoft vision of the future. I cannot see how if you limit your operating system to be only targeted at the consumer that it can possibly work for the productivity user. These things are mutually exclusive. That is why (ironically) Apple still maintain a separate operating system for desktop PCs (OSX) and a different one for their tablets and mobile devices (IOS). Why can’t Microsoft get this?
Here’s what should happen
- Make Windows RT the version of Windows for tablets and mobile devices, let’s call it “Windows for Mobile” (W4M). The reasons for using the RT version is that it runs only on low power ARM chips (also include whatever Intel comes up with in the future to match the ARM chips in W4M). In this version the desktop is banished as this version is designed specifically for users poking about with their fingers as the only input device. I use a Windows 8 tablet and I would be happy with this, I never want to see the desktop when I am on my tablet, if I do then I’ll switch back to my laptop or desktop PC to do that. Basically the W4M version is all about tablets and touch usage and banishes the old desktop paradigm.
- Make Windows 8 and Windows 8 Pro the versions of Windows for desktop users (W4D & W4D Pro). In these versions the desktop is the default, but a user can turn on the Metro environment through the control panel if they wish. Instead of grabbing the whole screen, Metro apps run in Windows like Stardock’s ModernMix application (http://forums.stardock.com/440939), this means a desktop user can run Metro applications but in a way that fits in with the desktop environment (not the other way round). The W4D versions can “have their cake and eat it” because they are powerful enough and are not trying to eke out 10 hours battery life like tablets and other mobile devices usually are.
Whether Microsoft will see sense before it’s too late I don’t know, but if they persist with this “touch first” nonsense for desktop PCs I can see them being consigned to history as the company that threw away its loyal user base trying to chase a market that was already owned by Apple.